Get to know us!

Welcome to KUSCHEL, a cozy corner of calm created in London — where comfort, simplicity, and softness come together.
Our name means“to cuddle” in German, and that’s exactly what we want our products to feel like: a warm hug after a long day.

Our story

KUSCHEL began with a love for small, gentle moments — a quiet morning coffee, a soft blanket, a handwritten card.
What started as handmade tote bags and cushions quickly grew into a lifestyle brand celebrating the art of slowing down and surrounding yourself with things that feel good.

Every KUSCHEL piece — from our handmade bags to our cozy home accessories — is carefully crafted or curated to bring a sense of comfort, warmth, and timeless charm into your everyday life.

Our Philosophy

We believe that luxury isn’t loud — it’s soft.
It’s the feeling of slipping into your favourite jumper, lighting a candle on a rainy afternoon, or wrapping up in something that feels like home.

KUSCHEL is built on three simple values:
🤍 Comfort – everything we create should make you feel good
🌿 Simplicity – design that’s effortless and uncluttered
✨ Care – every order is packed by hand, every customer treated with kindness

Our Collections

Our products are made and curated in small batches — blending handmade charm with thoughtful design.
We create and source cozy essentials that match our soft, neutral aesthetic:

  • Handmade tote bags & cushions
  • Satin bow handbags & evening pieces
  • Home comforts like candles, mugs, and soft accessories
  • Seasonal additions that capture little moments of warmth

Each piece carries a touch of our brand’s signature calm — designed to be cherished, not just owned.

From Our Hands to Yours

Every order is personally prepared in our London studio, tied with our signature ribbon, and sent with care.
We’re a small business with a big heart — and every purchase helps us grow, create, and keep sharing that sense of comfort with the world.

Thank you

for supporting KUSCHEL.
We hope our pieces bring a little extra softness to your day 🕯️

— The KUSCHEL Team

With love, Kuschel